The Buying Cycle

If you want to sell something, it’s useful to think about how people buy. Not every product is the same, but generally they follow a series of steps that look like this.

The goal is to match the right communication with the consumer no matter where they are in the Buying Cycle. It’s a useful schematic for building a marketing program that’s based around the consumer.

No Awareness


Active Interest


Trial Purchase


  • Shared
  • Preferred
  • Exclusive